Those of us with a significant portion of the work and/or creative output of our lives “out there” and up for grabs on the world-wide-web used to have to wonder when we saw that anonymous number of hits on the report each month just exactly what sort of numeric value it truly represented. Not anymore. Now, thanks to Google Analytics, a free, surprisingly powerful, and yet seemingly still underutilized website reporting application developed and provided by none other than its namesake revolutionizer of internet-search worldwide, anyone with any website of any sort online has access to an astounding depth and variety of information about the folks who use the thing, the actual people previously represented by just that one vacuously anonymous number.

And it costs nothing. Read more…